Aveeno Daily Moisturising Lotion

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Price £4.99

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A leader in the study of natural ingredients for skincare, AVEENO® uses naturally active ingredients which are carefully selected from thousands of others due to their exceptional efficacy and safety profile. AVEENO® Naturally Active Ingredients are tested and specially formulated to ensure maximum effectiveness to reveal skin's natural beauty and healthy appearance.

The Power of Oats
Oats have a long history of being valued for skin care, dating back to the Ancient Greeks and Romans who documented the use of "oat baths" to heal skin ailments. That is because the multiple benefits of natural oats include moisturisation, cleansing, and soothing relief of itchiness caused by dry skin.

Advancing the Science of Oats
In 1945, a technological advancement facilitated the fine milling of oatmeal, known as colloidal oatmeal.

Discover the multiple power of oats with the AVEENO® range of moisturising

The Power of Oatmeal
Naturally active colloidal oatmeal has several powerful properties in helping to manage dry skin.

Moisturises skin: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

Cleanses dry skin: Oatmeal milled into an ultra-fine powder will adhere to dirt and oil on the skins surface, which can then be gently rinsed away, helping to cleanse and relieve dry skin.

Soothes dry, irritated skin: Colloidal oatmeal has been proven to relieve dry skin and associated itching

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